A guide to advertising on Facebook

When it comes to social media, small businesses lean heavily on Facebook. And with good reason: that’s where the customers are. The numbers are staggering. More than a billion people worldwide log into Facebook every day; 20 percent of all U.S. internet page views happen on Facebook; and more than 40 million small businesses maintain active Facebook business pages to share photos, videos, and news about their products and services.

Facebook doesn’t charge businesses to set up pages or post content, but because users see so many posts from friends and family, posts from businesses often get lost in the shuffle. One way companies can break through that noise and reach more customers is to invest in Facebook Ads. With its huge audience and targeting capabilities, Facebook advertising offers small businesses a powerful way to build strong relationships with both existing and new customers. Here’s how:

  • It’s easy to use. Setting up Facebook ad campaigns couldn’t be simpler. Facebook’s Ads Manager walks you through the campaign creation process with a streamlined wizard that takes all confusion out of the process. Plus, Facebook provides helpful information along the way in case you get stuck on any of the sections.
  • It requires a low minimum budget. Businesses can start small and test several options to see what kinds of ads will help them to achieve their business goals. Ads can start as low as $1 a day.
  • It lets you pick your objective. Facebook makes it easy to choose the right kind of campaign for your specific business goals, whether you want to grow your audience, send people to your website, get more people to “like” and comment on your posts, or encourage users to download your mobile app.
  • It allows you to reach the right people. Facebook’s targeting options show your ads to exactly the kinds of customers you want to meet. You can target ads using demographics (age, gender, marital status); interests and purchase behaviors; and location, down to individual zip codes.

To read more about advertising on Facebook, download our free eBook.

© 2016 – 2018, Contributing Author. All rights reserved.

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