Email Marketing
Top 5 email trends for 2019
Marketing best practices are always changing. That may seem daunting to business owners who are just starting...
Measure your email marketing success with KPIs
You use email marketing to engage customers and boost sales, but how do you know your campaigns are effective? Is email helping you achieve...
5 ways to turn first-time customers into return customers
It’s no secret repeat business is critical to success; still, many businesses commit the bulk of their...
Capture customers’ hearts and sales this Valentine’s Day with email marketing
Did you know that in 2018, Valentine’s Day spending hit a record-breaking $19.6 billion? It’s no wonder that Valentine’s Day sends business owners’ hearts...
5 tips for reinforcing your USP via email
Your unique selling proposition (USP) represents how your products and services are different from and better than...
It’s not you, it’s Outlook: The complete guide for email marketers
Nearly every email marketer has been there: your emails display beautifully on your iPhone, Android device or Gmail, but blow up when opened in...
Shamrock’n marketing tips for St. Patty’s Day
With St. Patrick’s Day fast approaching, your restaurant, bar or retail business has a golden opportunity to...
Finding the pot of gold: How spring emails can boost your business
As the temperatures rise, so do people’s spirits. Use the following tips to share some of that springtime joy with your email list. And...
5 creative topics to get your email marketing mojo going
Creative email topics can skyrocket your open rates beyond the 18.1 percent average and yield more clicks,...