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Marketing best practices are always changing. That may seem daunting to business owners who are just starting...
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You use email marketing to engage customers and boost sales, but how do you know your campaigns...
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Seo Marketing
Adult Spam Links – Should You Disavow Them?
Someone asked me about adult spam links and whether or not they should disavow them. There are two sides to whether they should disavow....
Google Confirms: Changing Nofollow Was About Link Signal
Google’s Gary Illyes, currently in Japan for a Webmaster Conference, explained a motive for treating rel=nofollow as a hint. He said it was about...
Google’s John Mueller: JavaScript is Required When Redirecting Hashbang URLs
In the latest instalment of the #AskGoogleWebmasters video series, John Mueller addresses a question about AJAX crawling. Here is the question that was submitted:...
Search & the Emotional Response to Information Seeking
What if search engines delivered information for you sorted by your emotional state? Can a search result be influenced by situational awareness? If we...
Google Officially Adds Timestamps to Videos in Search Results
Google is officially rolling out timestamps for YouTube videos in search results – a feature that was spotted in testing earlier this year. This...
Google Updates Reviews Rich Results – Check Your Structured Data
Google announced an update to Reviews Rich Results. The goal is to improve the Reviews Rich Results for users and to“address” abusive implementation and...
Seo Marketing
Crawl budget is a vital SEO concept that often gets overlooked. There are so many tasks and issues an SEO expert has to keep...
Seo Marketing
Google only crawls about half the pages on large enterprise websites, meaning those pages won’t be added to the index. This also means they...
Latest News
Pinterest reviews: Have you “tried it” yet?
We’ve reached the fever pitch of the holiday season. With just over a week to go until Hanukkah and Christmas, last-minute shoppers are frantically...
How to effectively use Facebook Ads + email
Facebook: Love it or hate it, it’s arguably the leader in the social media world. However, for small businesses...
A guide to advertising on Facebook
When it comes to social media, small businesses lean heavily on Facebook. And with good reason: that’s where the customers are. The numbers are...
3 questions to ask before you create a Facebook Ad
Advertising is part of our everyday life. Whether it’s billboards on the freeway, ads on the side...
Social Traffic
Likes and snaps and tweets…oh my! Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps...
4 ways to use social media to increase your email list
Anyone who’s done customer outreach via email marketing understands that the bigger your subscriber list, the more...
Behind the scenes at VerticalResponse: Key takeaways from our social media webinar
Editor’s note: Here at VerticalResponse, we’re pulling back the curtain with a behind-the-scenes look at our webinar program with a retrospective from our Social...
4 advanced tips to optimizing your LinkedIn business page
When was the last time you evaluated your company LinkedIn page? Does it represent your brand well,...
6 fresh social media content ideas for spring
Spring is a season of a renewal and because of that, it’s an excellent time for you to bring fresh ideas and energy to...
Social media and your business: Choosing the best platform
With all the social media platform options, it’s hard to know where to start. Facebook, Twitter, Pinterest,...
11 words and phrases to avoid using on social media — and what to say instead
Coming up with original or catchy wording for your social posts is important if you want to stand out in the busy social media...
Social media: What small business owners need to know
For many small business owners, staying up to date with social media can feel difficult, if not...
Your guide to standing out this holiday season
As you probably already know, marketing not only helps drive sales but also builds relationships with your customers, improves the reputation of your business...